![]() ![]() For example, prior research has shown that the relationship between customer satisfaction and customer loyalty differs as a function of the customers’ income or age (e.g., Homburg & Giering, 2001). ![]() The moderator variable (or construct) changes the strength, or even the direction of a relationship between two constructs in a model. Moderation describes a situation in which the relationship between two constructs is not constant but depends on the values of a third variable, referred to as a moderator variable.
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